Privacy policy

1. Data protection at a glance

 

General information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is all data that can be used to identify you personally. Detailed information on data protection can be found in our privacy policy listed below this text.

 

Data collection on this website Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the "Information on the Responsible Party" section of this privacy policy.

 

How do we collect your data?
Your data is collected, on the one hand, when you provide it to us. This may, for example, be data you enter in a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This primarily includes technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you access this website.

 

What do we use your data for?
Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other order inquiries.

 

What rights do you have regarding your data?
You have the right to obtain information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time with effect for the future. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time with any questions about this or other issues relating to data protection.

 

Analysis tools and third-party tools
When you visit this website, your browsing behavior may be statistically analyzed. This is done primarily using so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

 

 

2. Hosting

We host the content of our website with the following provider:

 

Shopify
The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter “Shopify”).

Shopify is a tool for building and hosting websites. When you visit our website, Shopify collects your IP address, as well as information about the device you're using and your browser. Shopify also analyzes visitor numbers, visitor sources, and customer behavior, as well as compiles user statistics. When you make a purchase on our website, Shopify also collects your name, email address, shipping and billing addresses, payment details, and other data related to the purchase (e.g., phone number, amount of sales, etc.). Shopify stores cookies in your browser for analytics purposes.

For details, please see Shopify’s privacy policy: https://www.shopify.de/legal/datenschutz .

Shopify is used on the basis of Art. 6 (1) (f) GDPR. We have a legitimate interest in presenting our website as reliably as possible. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

 

Order processing
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which guarantees that the personal data of our website visitors will only be processed according to our instructions and in compliance with the GDPR.

 

 

3. General information and mandatory information

 

Data protection
The operators of these websites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose.

We would like to point out that data transmission over the Internet (e.g., when communicating via email) may be subject to security gaps. Complete protection of data from access by third parties is not possible.

 

Note on the responsible body
The responsible body for data processing on this website is:

Lenz Ges.mbH
Staudachstrasse 3
6858 Schwarzach

Phone: +43 5572 58143
Email: office(at)lenzproducts.com

The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

 

Storage period
Unless a more specific storage period is specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, deletion will occur once these reasons no longer apply.

 

General information on the legal basis for data processing on this website
If you have consented to data processing, we will process your personal data on the basis of Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR if special categories of data are processed pursuant to Art. 9 (1) GDPR. In the event of express consent to the transfer of personal data to third countries, data processing will also be carried out on the basis of Art. 49 (1) (a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g. via device fingerprinting), data processing will also be carried out on the basis of Section 25 (1) TDDDG. Consent can be revoked at any time. If your data is required to fulfill the contract or to carry out pre-contractual measures, we will process your data on the basis of Art. 6 (1) (b) GDPR. Furthermore, if your data is required to fulfill a legal obligation, we will process it on the basis of Art. 6 (1) (c) GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6 (1) (f) GDPR. The relevant legal bases in each individual case are explained in the following paragraphs of this privacy policy.

 

Data Protection Officer
We have appointed a data protection officer.

Lenz Ges.mbH
Staudachstrasse 3
6858 Schwarzach

Phone: +43 5572 58143
Email: shop(at)lenzproducts.com

 

Recipients of personal data
As part of our business activities, we work with various external parties. In some cases, this also requires the transfer of personal data to these external parties. We only pass on personal data to external parties if this is necessary to fulfill a contract, if we are legally obliged to do so (e.g., passing on data to tax authorities), if we have a legitimate interest in the transfer pursuant to Art. 6 (1) (f) GDPR, or if another legal basis permits the data transfer. When using contract processors, we only pass on our customers' personal data on the basis of a valid contract for order processing. In the case of joint processing, a contract for joint processing is concluded.

 

Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time. The legality of the data processing carried out up to the time of revocation remains unaffected.

 

Right to object to data collection in special cases and to direct advertising (Article 21 GDPR)
If data processing is based on Article 6 (1) (e) or (f) of the GDPR, you have the right to object to the processing of your personal data at any time for reasons related to your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 (1) GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing purposes; this also applies to profiling insofar as it is associated with such direct marketing. If you object, your personal data will subsequently no longer be used for direct marketing purposes (objection pursuant to Art. 21 (2) GDPR).

 

Right to lodge a complaint with the competent supervisory authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or place of the alleged violation. This right of complaint is without prejudice to other administrative or judicial remedies.

 

Right to data portability
You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if technically feasible.

 

Information, correction and deletion
Within the scope of applicable law, you have the right at any time to obtain free information about your stored personal data, its origin and recipient, and the purpose of data processing, as well as the right to have this data corrected or deleted. You can contact us at any time with any questions about this or other issues relating to personal data.

 

Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so. The right to restriction of processing exists in the following cases:

• If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. You have the right to request that the processing of your personal data be restricted while we verify your claim.
• If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you require it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of deleted.
• If you have lodged an objection pursuant to Art. 21 (1) GDPR, your interests must be weighed against ours. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, this data may – with the exception of its storage – only be processed with your consent or for the establishment, exercise or defense of legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

 

SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the browser's address line changing from "http://" to "https://" and by the lock symbol in your browser's address bar.

If SSL or TLS encryption is activated, the data you send to us cannot be read by third parties.

 

Encrypted payment transactions on this website
If, after concluding a paid contract, you are obliged to provide us with your payment details (e.g. account number for direct debit authorization), these details will be required for payment processing.

Payment transactions using common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the browser's address line changing from "http://" to "https://" and by the lock symbol in your browser's address bar.

With encrypted communication, your payment data that you send to us cannot be read by third parties.

 

Objection to advertising emails
The use of contact information published in accordance with the imprint obligation to send unsolicited advertising and information materials is hereby prohibited. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited advertising, such as spam emails.

 

 

4. Data collection on this website

 

Cookies
Our website uses so-called "cookies." Cookies are small data packets and do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted after your visit. Permanent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain third-party services within websites (e.g., cookies for processing payment services).

Cookies serve various functions. Many cookies are technically necessary, as certain website features would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are required to carry out electronic communication, to provide certain functions you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure web audience) (necessary cookies) are stored on the basis of Art. 6 (1) (f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing will take place exclusively on the basis of this consent (Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG); this consent can be revoked at any time.

You can configure your browser to inform you about the use of cookies and to only accept cookies on a case-by-case basis, to exclude cookies for specific cases or in general, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of this website.

You can find out which cookies and services are used on this website in this privacy policy.

 

What types of cookies are used?

Necessary cookies
These cookies are necessary to enable the operation of our website. These include, for example, cookies that allow you to log into the customer area or add items to your shopping cart.

Third-party cookies
These cookies from some of our advertising partners help make the internet offering and our website more interesting for you. Therefore, when you visit our website, cookies from partner companies are also stored on your hard drive. These are temporary cookies that are automatically deleted after the specified time. Cookies from partner companies are generally deleted after a few days or up to 24 months, and in individual cases even after several years. The cookies from our partner companies do not contain any personal data either. Data is only collected under a user ID pseudonym. This pseudonymous data is never merged with your personal data.

The following table lists the cookies we use:

Cookie		Purpose
adminhtml		Is set directly before an action is executed in the backend and to save the login data of the admin user.
frontend		Is set directly before an action is executed in the frontend and to save the user's login data.
frontend_cid		Is executed to identify users of the website after login.
cookie law		Executed to store whether the cookie information has been accepted by a user.
geoip_processed		Executed to redirect the user to the appropriate language of their country.
_ga		It is used to identify users and to collect actions performed on the website in Google Analytics. For example, when an order is placed.

 

How can I configure my browser's cookie settings?
Each browser differs in how it manages cookie settings. This is described in the Help menu of each browser, which explains how to change your cookie settings. You can find these settings for each browser at the following links:
Internet Explorer™: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Safari™: http://apple-safari.giga.de/tipps/cookies-in-safari-aktivieren-blockieren-loeschen-so-geht-s/
Chrome™: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
Firefox™ https://support.mozilla.org/de/kb/cookies-allow-und-reject
Opera™: http://help.opera.com/Windows/10.20/de/cookies.html

 

Server log files
The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:

• Browser type and version
• operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of server request
• IP address

This data will not be merged with other data sources.

This data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be collected.

 

Contact form
If you send us inquiries via the contact form, your information from the form, including the contact details you provided there, will be stored by us for the purpose of processing your inquiry and in case of follow-up questions. We will not share this data without your consent.

This data is processed on the basis of Art. 6 (1) (b) GDPR, provided your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), if requested; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular, retention periods—remain unaffected.

 

Inquiry by email, telephone or fax
If you contact us by email, phone, or fax, your inquiry, including all personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request. We will not share this data without your consent.

This data is processed on the basis of Art. 6 (1) (b) GDPR, provided your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), if requested; consent can be revoked at any time.

The data you send to us via contact requests will remain with us until you request its deletion, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular, statutory retention periods—remain unaffected.

 

Registration on this website
You can register on this website to use additional features on the site. We will use the data you enter only for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject your registration.

For important changes, such as those relating to the scope of our services or technically necessary changes, we will use the email address you provided during registration to inform you.

The data entered during registration is processed for the purpose of implementing the user relationship established by the registration and, if necessary, for initiating further contracts (Art. 6 (1) (b) GDPR).

The data collected during registration will be stored by us for as long as you are registered on this website and will be deleted thereafter. Statutory retention periods remain unaffected.

 

 

5. Analysis tools and advertising

 

Google Tag Manager
We use Google Tag Manager, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create user profiles, stores cookies, or perform independent analyses. It is used solely to manage and display the tools integrated through it. However, Google Tag Manager records your IP address, which may also be transmitted to Google's parent company in the United States.

Google Tag Manager is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780 .

 

Google Analytics
This website uses features of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables website operators to analyze the behavior of website visitors. This provides the website operator with various usage data, such as page views, length of stay, operating systems used, and user origin. This data is summarized in a user ID and assigned to the respective device of the website visitor.

Furthermore, Google Analytics allows us to record your mouse and scroll movements, clicks, and more. Furthermore, Google Analytics uses various modeling approaches to supplement the collected data sets and employs machine learning technologies for data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about your use of this website is usually transferred to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. This consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/ .

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780 .

 

IP anonymization
Google Analytics IP anonymization is activated. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

 

Browser plug-in
You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de .

For more information about how Google Analytics handles user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de .

 

Order processing
We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

 

Clarity
We use the Microsoft Clarity analytics tool on our website, a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA ("Microsoft"). Below, we would like to inform you why we collect data via Microsoft Clarity, what data is collected, how long it is stored, the legal basis for this, and how you can object to data processing.

 

Why do we collect data through Microsoft Clarity?
Microsoft Clarity helps us better understand user behavior on our website so we can improve our offerings. By analyzing website usage, we can identify which areas of our website are most relevant to users and which features need improvement.

 

What data is collected?
When using Microsoft Clarity, the following data may be collected:

• Information about your use of our website, such as click behavior, mouse movements, length of stay and interactions with different areas of the website.
• Technical information, such as the shortened IP address, browser type, operating system, screen resolution and device type.

 

How long is the data stored?
The data collected by Microsoft Clarity is stored for a maximum period of 12 months and then automatically deleted.

 

Legal basis for data processing
Data processing is based on your consent in accordance with Art. 6 (1) (a) GDPR. By using our website and consenting to cookies, you consent to the collection and analysis of your usage behavior by Microsoft Clarity.

 

Revocation of your consent and objection to data processing
You have the right to withdraw your consent to the use of Microsoft Clarity at any time. You can do this by adjusting the cookie settings in your browser or by disabling the use of Clarity via our cookie settings on the website. Alternatively, you can set an opt-out cookie to prevent Microsoft Clarity from collecting your data in the future.

For more information about data processing by Microsoft Clarity and data protection at Microsoft, please visit the Microsoft privacy policy: https://privacy.microsoft.com/de-de/privacystatement

Using Trust Pilot
Lenz GesmbH may contact you via email to invite you to review the service and/or products you have received from us [to collect your feedback and improve our service [and products]] (the "Purpose"). As we work with an external company, Trustpilot A/S ("Trustpilot"), to collect customer feedback, we will share your name, email address, and reference number with Trustpilot for this purpose. If you would like to learn more about how Trustpilot processes your data, you can view their privacy policy here.

Lenz GesmbH may also use such evaluations in other advertising media and materials for advertising and sales promotion purposes.

 

Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms into Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). We, as website operators, can evaluate this data quantitatively, for example, by analyzing which search terms led to the display of our advertisements and how many ads resulted in corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. This consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://policies.google.com/privacy/frameworks andhttps://business.safety.google/controllerterms/ .

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780 .

 

Google Customer Match Lists
We use personal data (e.g. email address, phone number) to create so-called “Customer Match Lists” in Google Ads. Before transmission, this data is encrypted using the SHA-256 hash algorithm so that no direct identification is possible. The encrypted data is then transmitted to Google.

Google uses this information to deliver personalized advertisements and to measure and create target audiences. This allows us to tailor our advertising activities more precisely and display only more relevant content.

Processing is carried out exclusively on the basis of your consent pursuant to Art. 6 (1) (a) GDPR, which you provide via our cookie banner. You may withdraw your consent at any time with effect for the future.

Further information on data processing by Google can be found in Google’s privacy policy at: https://policies.google.com/privacy.

 

Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, we and Google can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked and how often, and which products were viewed or purchased most frequently. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. We do not receive any information that could personally identify the user. Google itself uses cookies or similar recognition technologies for identification.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. This consent can be revoked at any time.

For more information about Google Conversion Tracking, please see Google’s privacy policy: https://policies.google.com/privacy?hl=de .

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780 .

 

Meta Pixel (formerly Facebook Pixel)
This website uses the Meta visitor action pixel for conversion measurement. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the collected data is also transferred to the USA and other third countries.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a meta ad. This allows the effectiveness of the meta ads to be evaluated for statistical and market research purposes and to optimize future advertising measures.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, allowing a connection to the respective user profile on Facebook or Instagram, and Meta can use the data for its own advertising purposes, in accordance with the Meta Data Usage Policy ( https://de-de.facebook.com/about/privacy/ ). This enables Meta to place advertisements on Facebook or Instagram pages and other advertising channels. We, as the website operator, cannot influence this use of the data.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. This consent can be revoked at any time.

We use the advanced matching feature within the meta pixels.

Advanced Matching allows us to transmit various types of data (e.g., city, state, zip code, hashed email addresses, names, gender, date of birth, or phone number) of our customers and prospects that we collect through our website to Meta. This allows us to tailor our advertising campaigns on Facebook and Instagram even more precisely to people who are interested in our offerings. Advanced Matching also improves website conversion attribution and expands custom audiences.

To the extent that personal data is collected on our website with the help of the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Meta. The processing by Meta after forwarding is not part of the joint responsibility. Our joint obligations have been set out in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing data protection information when using the Meta tool and for implementing the tool on our website in a data protection-compliant manner. Meta is responsible for the data security of Meta products. You can assert your data subject rights (e.g. requests for information) regarding the data processed by Facebook or Instagram directly with Meta. If you assert your data subject rights with us, we are obliged to forward them to Meta.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum andhttps://de-de.facebook.com/help/566994660333381 .

You can find further information on protecting your privacy in Meta's privacy policy: https://de-de.facebook.com/about/privacy/ .

You can also deactivate the "Custom Audiences" remarketing feature in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . You must be logged in to Facebook to do so.

If you do not have a Facebook or Instagram account, you can opt out of Meta's usage-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/ .

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452 .

 

ADCELL
We use the affiliate marketing network ADCELL, operated by Firstlead GmbH, Rosenfelder Str. 15‑16, 10315 Berlin, Germany.

ADCELL enables advertisers and partners (publishers) to earn commissions through advertising and affiliate links. The service connects advertisers with partners to promote products and services and increase sales.

The data processed includes contact information (e.g., name, email address), transaction data (e.g., clicks, purchases), as well as technical information (e.g., IP address, browser type and version).

The purpose of data processing is the organization and management of affiliate programs, transaction tracking, and the creation of reports and analyses to optimize advertising campaigns.

The legal basis for data processing is Art. 6(1)(b) GDPR, as it is necessary for the performance of contractual obligations. In addition, processing is based on a legitimate interest pursuant to Art. 6(1)(f) GDPR to ensure the effectiveness of advertising campaigns.

ADCELL uses cookies, including tracking cookies, to capture user interactions and correctly attribute transactions. These cookies are set only with explicit consent, which can be revoked at any time. The legal basis for this is Art. 6(1)(a) GDPR.

Data may be transferred to third countries, in particular to the USA. To ensure an adequate level of data protection, ADCELL applies the standard contractual clauses (SCC) of the EU Commission.

Data is deleted as soon as the purpose of storage no longer applies or deletion is requested by the user. Statutory retention periods remain unaffected.

Further information on data processing by ADCELL is available at: https://www.adcell.de/datenschutz

 

 

6. Newsletter

 

Newsletter data
If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. No further data is collected or is collected only on a voluntary basis. We use newsletter service providers, which are described below, to process the newsletter.

 

Mailchimp
This website uses the services of Mailchimp to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

Mailchimp is a service that, among other things, can be used to organize and analyze the distribution of newsletters. If you enter data for the purpose of subscribing to the newsletter (e.g., email address), this data will be stored on Mailchimp's servers in the USA.

With the help of Mailchimp, we can analyze our newsletter campaigns. When you open an email sent with Mailchimp, a file contained in the email (a so-called web beacon) connects to Mailchimp's servers in the USA. This makes it possible to determine whether a newsletter message has been opened and, if applicable, which links have been clicked. Technical information is also recorded (e.g., time of retrieval, IP address, browser type, and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of the recipients.

If you do not want Mailchimp to analyze your data, you must unsubscribe from the newsletter. We provide a link for this in every newsletter message.

Data processing is based on your consent (Art. 6 (1) (a) GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter. Once you unsubscribe from the newsletter, the data will be deleted from the newsletter distribution list. Data stored by us for other purposes remains unaffected.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://mailchimp.com/eu-us-data-transfer-statement/ and https://mailchimp.com/legal/data-processing-addendum/#Annex_C_-_Standard_Contractual_Clauses .

After you unsubscribe from the newsletter distribution list, your email address may be stored on a blacklist by us or the newsletter service provider if this is necessary to prevent future mailings. The data from the blacklist will be used only for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). Storage on the blacklist is not time-limited. You can object to storage if your interests outweigh our legitimate interest.

For more information, please see Mailchimp’s privacy policy at: https://mailchimp.com/legal/terms/ .

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/7693 .

Order processing
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which guarantees that the personal data of our website visitors will only be processed according to our instructions and in compliance with the GDPR.

 

 

7. Plugins and tools

 

YouTube with enhanced privacy
This website embeds videos from the YouTube website. The website is operated by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of these websites that integrate YouTube, a connection to YouTube's servers is established. The YouTube server is informed of which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in enhanced privacy mode. According to YouTube, videos played in enhanced privacy mode are not used to personalize your YouTube browsing experience. Ads displayed in enhanced privacy mode are also not personalized. Enhanced privacy mode does not set cookies. Instead, so-called local storage elements are stored in the user's browser. These, similar to cookies, contain personal data and can be used for recognition. Details on enhanced privacy mode can be found here: https://support.google.com/youtube/answer/171780 .

After activating a YouTube video, further data processing operations may be triggered over which we have no influence.

YouTube is used in the interest of providing an appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

For more information about data protection at YouTube, please see their privacy policy at: https://policies.google.com/privacy?hl=de .

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780 .

 

Google Fonts (local hosting)
This site uses so-called Google Fonts, provided by Google, for the consistent display of fonts. Google Fonts are installed locally. There is no connection to Google servers.

Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de .

 

Google Maps
This website uses the Google Maps map service. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. This service allows us to integrate maps into our website.

To use the features of Google Maps, it is necessary to save your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission. If Google Maps is activated, Google can use Google Fonts to uniformly display fonts. When you access Google Maps, your browser loads the required web fonts into your browser cache to display text and fonts correctly.

Google Maps is used in the interest of providing an appealing presentation of our online offerings and making the locations we list on our website easy to find. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/ .

For more information on how user data is handled, please see Google’s privacy policy: https://policies.google.com/privacy?hl=de .

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780 .

 

Google reCAPTCHA
We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on this website. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is designed to verify whether the data entered on this website (e.g., in a contact form) is entered by a human or by an automated program. To do so, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, length of time the website visitor spends on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analysis runs entirely in the background. Website visitors are not notified that an analysis is taking place.

The data is stored and analyzed on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and SPAM. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

For more information about Google reCAPTCHA, please see the Google Privacy Policy and the Google Terms of Service at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de .

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780 .

 

Zapier
We have integrated Zapier into this website. The provider is Zapier Inc., Market St. #62411, San Francisco, CA 94104-5401, USA (hereinafter referred to as Zapier).

Zapier enables us to link various functionalities, databases, and tools to our website and synchronize them with each other. This makes it possible, for example, to automatically display content we publish on our website on our social media channels or to export content from marketing and analytics tools. Depending on the functionality, Zapier may also collect various personal data.

Zapier is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the most effective integration of the tools used. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://zapier.com/tos .

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4425 .

 

Order processing
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which guarantees that the personal data of our website visitors will only be processed according to our instructions and in compliance with the GDPR.

 

 

8. eCommerce and payment providers

 

Processing of customer and contract data
We collect, process, and use personal customer and contract data to establish, define, and modify our contractual relationships. We collect, process, and use personal data about the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill them. The legal basis for this is Art. 6 (1) (b) GDPR.

The collected customer data will be deleted after completion of the order or termination of the business relationship and expiration of any applicable statutory retention periods. Statutory retention periods remain unaffected.

 

Data transfer upon conclusion of contract for online shops, retailers and shipping of goods
When you order goods from us, we will pass your personal data on to the transport company entrusted with delivery and to the payment service provider commissioned with payment processing. Only the data required by the respective service provider to fulfill their task will be disclosed. The legal basis for this is Art. 6 (1) (b) GDPR, which permits the processing of data to fulfill a contract or to take pre-contractual measures. If you have given your consent in accordance with Art. 6 (1) (a) GDPR, we will pass on your email address to the transport company entrusted with delivery so that they can inform you by email about the shipping status of your order; you can revoke your consent at any time.

 

Payment services
We integrate payment services from third-party companies on our website. When you make a purchase from us, your payment data (e.g., name, payment amount, bank details, credit card number) will be processed by the payment service provider for the purpose of payment processing. The respective contractual and data protection provisions of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 (1) (b) GDPR (contract processing) and in the interest of ensuring the payment process is as smooth, convenient, and secure as possible (Art. 6 (1) (f) GDPR). If your consent is requested for certain actions, Art. 6 (1) (a) GDPR forms the legal basis for data processing; consent can be revoked at any time for the future.

We use the following payment services/payment service providers on this website:

PayPal
The provider of this payment service is PayPal (Europe) S.à.rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full .

For details, please see PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full .

Apple Pay
The payment service provider is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. Apple's privacy policy can be found at: https://www.apple.com/legal/privacy/de-ww/ .

Google Pay
The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google's privacy policy can be found here: https://policies.google.com/privacy .

Klarna
The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). Klarna offers various payment options (e.g., installment purchase). If you choose to pay with Klarna (Klarna Checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of the Klarna Checkout solution. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf .

You can find details about this in Klarna's privacy policy at the following link: https://www.klarna.com/de/datenschutz/ .

Instant bank transfer
The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter "Sofort GmbH"). Using the "Sofortüberweisung" process, we receive a payment confirmation from Sofort GmbH in real time and can begin fulfilling our obligations immediately. If you have chosen the "Sofortüberweisung" payment method, you send the PIN and a valid TAN to Sofort GmbH, which they can use to log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and carries out the transfer to us using the TAN you provided. They then immediately send us a transaction confirmation. After logging in, your transactions, the credit limit of your overdraft facility, and the existence of other accounts and their balances are also automatically checked. In addition to the PIN and TAN, the payment details you entered and your personal data are also transmitted to Sofort GmbH. Your personal data includes your first and last name, address, telephone number(s), email address, IP address, and, if applicable, other data required for payment processing. The transmission of this data is necessary to clearly establish your identity and prevent fraudulent attempts. Details on paying with Sofortüberweisung can be found at the following link: https://www.klarna.com/sofort/ .

Mollie
The provider of this payment service is Mollie BV, Keizersgracht 126, 1015CW Amsterdam, Netherlands (hereinafter "Mollie"). Mollie allows us to integrate various payment methods on our website. Details can be found in Mollie's privacy policy: https://www.mollie.com/de/privacy .

giropay
The provider of this payment service is paydirekt GmbH, Stephanstraße 14 – 16, 60313 Frankfurt am Main (hereinafter “giropay”).

For details, please see giropay’s privacy policy: https://www.paydirekt.de/agb/index.html .

Shopify Payment
The provider of this payment service in the EU is Shopify International Limited, 2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter “Shopify Payment”).

For details, please see Shopify Payment’s privacy policy: https://www.shopify.de/legal/datenschutz .

American Express
The provider of this payment service is American Express Europe SA, Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany (hereinafter “American Express”).

American Express may transfer data to its parent company in the United States. Data transfers to the United States are based on the Binding Corporate Rules. Details can be found here: https://www.americanexpress.com/en-cz/company/legal/privacy-centre/binding-corporate-rules/ .

For further information, please see the American Express privacy policy: https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/ .

Mastercard
The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter “Mastercard”).

Mastercard may transfer data to its parent company in the USA. Data transfers to the USA are based on Mastercard's Binding Corporate Rules. Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf .

VISA
The provider of this payment service is Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter “VISA”).

The United Kingdom is considered a third country with secure data protection laws. This means that the United Kingdom has a level of data protection equivalent to that in the European Union.

VISA may transfer data to its parent company in the USA. Data transfers to the USA are based on the EU Commission's standard contractual clauses. Details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html .

For further information, please see VISA’s privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html .

 

 

9. Right to information

You generally have the right to information, rectification, erasure, restriction, data portability, revocation, and objection. If you believe that the processing of your data violates data protection law or that your data protection rights have otherwise been violated, you can file a complaint with the supervisory authority. In Austria, this is the Data Protection Authority.

 

10. Contact person for data protection

If you have any questions about the collection, processing or use of your personal data, information, correction, blocking or deletion of data or revocation of consent given, please contact:

Lenz Ges.mbH
Staudachstrasse 3
6858 Schwarzach
Austria

T +43 (0) 5572 58143
office(at)lenzproducts.com

 

 

11. Detailed additions regarding Shopify

 

Source: e-recht24.de